British, Stockholm-based. I turn ideas into finished work — on screen and in business. A writer-director who also builds AI-first growth systems, working where storytelling, AI and commerce meet.
One instinct runs through both careers: take an idea all the way to a finished, working thing — and build most of it myself.
Whether a film or a B2B narrative, I begin with what’s true and what matters to the audience, then structure it to land. Creative value: truth. Commercial value: proof over hype.
Comfortable building with lean, distributed, multi-market resources — across the Nordics, Europe, South Asia and the Gulf.
Generative production tools for creative work; AI operating systems for commercial work. Fluent because I use it daily, not because I talk about it.
A real, documented frontier — not a rhetorical one.
The two careers are not separate hobbies. They meet on AI and cinema: I direct film, run an AI-first media-and-growth company, and curate a Best AI Film category at my own festival.
That makes “an AI-era creative-commercial operator” my most distinctive position — a writer-director who builds AI-first growth systems. Few people can credibly sell both story and AI-driven results. That scarcity is the value.
Systems-led and blunt when the work is commercial; considered and human when it’s creative. No clichés, no engagement bait, no inflated claims — I lead with the work and let it carry the case.
If that’s the combination you need, I’d like to hear what you’re building.