Work / Systems · Commercial

AI-first growth,
actually built.

I build marketing, sales, content, automation and analytics into one operating system — and run it. Strongest where AI capability, commercial execution and system-building matter more than corporate process. A director’s judgement, applied to how a business grows.

01Ask the system
michael@project54 — ~/work
michael@project54:~$
Run:
02What I build
AI marketing operations

AI as the operating layer

Reusable LLM workflows across research, content, analytics and operations — a system that compounds, not one-off prompts.

SEO · AEO · GEO

Found, and represented accurately

Engineered so search engines and AI assistants surface you correctly — answer-engine and generative-engine visibility, not just rankings.

Automation

The manual work, removed

n8n automations that keep research, outreach and reporting running without a person babysitting them.

Analytics

Measurement that drives decisions

GA4 and Search Console wired to action — pipeline and insight, not vanity dashboards.

Content systems

Authority through depth

Structured content built to be useful and cite-able — earning attention rather than chasing volume.

Sales-led growth

Marketing measured by pipeline

Buying-committee mapping and full-funnel systems — growth judged on revenue, not traffic.

03Why this is different

Most people can run the AI growth engine, or tell the story. I do both — and I build the machine myself.

I’m not a strategist who hands work to a team, or an agency reselling tools. I design, build and run the stack — the website and CMS, the workflows, the analytics — so there’s no gap between the plan and the thing that ships.

What I add on top is rare in marketing: a director’s instinct for audience, attention and structure. That judgement is the value — the rest is execution AI can help with, under my direction.

Lean, remote and international by default. Built for founders and teams who need outcomes, not process.

04The company

Project 54 — the AI-native B2B growth partner I lead.

As CEO & Chief AI Officer of Project 54, I build AI-first growth for energy, industrial and cleantech firms, on its public methodology, the Jantelos™ Method. Beeyawn Ltd (UK) is the founder base — AI solutions and services for media production. The same instinct runs through both: take an idea to a finished, working thing.

CEO & Chief AI OfficerProject 54Jantelos™ MethodBeeyawn Ltd (UK)Energy · Industrial · Cleantech
05How to work together
FractionalFractional CAIO / CMOOngoing senior AI & growth leadership on a monthly retainerRetainer
ProjectConsulting engagementsAI-workflow audits · SEO/AEO/GEO & LLM-visibility programmes · growth-system buildsScoped
AdvisoryFounder advisoryFor founder-led teams without a senior AI hireMonthly
TeamsTraining & workshopsAI-for-marketing and AEO/GEO for in-house teams and agenciesDay rate
StagesSpeakingAI-first growth and LLM visibility, from a practitioner’s seatFee

Need growth that’s built, not outsourced?

Tell me what you’re working on. If there’s a fit, I’ll show you exactly how the system would work.